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We have done it again! We made the
sought-after shortlist for
The Drinks
Business Awards 2015 for the third
consecutive year, once again vying for the
top spot in the Best Contribution to Wine &
Spirits Tourism Category.
Unveiled each year at the London Wine fair,
The Drinks Business Awards of Europe’s
leading drinks trade publication have become
the most authoritative, internationally
respected badge of achievement in the
alcoholic drinks industry. Now in its 12th
year, this competition grants companies and
individuals to win high profile recognition
in front of the industry’s most influential
representatives.
This year we are the only local contender in
its category and is up against Susana Balbo
Wines (Argentina), Taste Hungary, Winerist
(UK based) and Zonin 1821 (Italy). We hope
to impress as overall winner in its category
which recognises those creating authentic,
personalised and compelling experiences for
customers wishing to encounter our favourite
wines in our own territory.
The winners will be revealed on 19 May at
the London Wine Fair, Olympia. Hold thumbs
with us!
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This nomination follows
on the recent success of our second
annual
#Stellenblog
blogger initiative,
which we hosted in conjunction with
Stellenbosch 360 as part of our
destination marketing campaign,
Stellenbosch Experience. This
digital campaign saw some of the
most influential international and
domestic bloggers taking part in a
week-long itinerary to absorb the
Stellenbosch Way of Life like the
locals do. Their uncovering and
digitally sharing of the secrets and
stories of the personal encounters
with South’s Africa’s oldest and
foremost wine route with the world,
generated great buzz on social
media.
Between the seven top travel,
lifestyle and food bloggers that
spent the week in the company of
Stellenbosch, was a combined
following of 200,000 unique readers
per month, 356,000 Twitter
followers, 51,000 Instagram
followers and 95,000 Facebook fans.
During the #Stellenblog week (1-7
May) the campaign (measured by its
hashtag) generated an Advertising
Value Equivalent (AVE) of more than
R15 million and created 68 005 612
opportunities to see. This is
phenomenal and it will only increase
over the next few weeks as the blog
posts get posted and shared
globally. Another interesting
statistic is the high engagement and
participation of consumers. 99% of
mentions were by consumers; 62% of
tweets were engaged with, thus
shared or commented on, and more
than 1500 unique authors, not just
the seven bloggers, actively used
the hashtag. Watch the blog for our
winter packages, launching soon!
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Congratulations to ten of our
producers, for being included in the
Christian
Eedes Cabernet Sauvignon Report
2015. They are :
• Waterford Estate 2012
• Le Riche 2012
• De Trafford 2012
• Laibach The Widow’s Block 2012
• Oldenburg Vineyards 2012
• Rust en Vrede Single Vineyard 2012
• Vergelegen V 2011
• Spier Woolworths Reserve 2012
• Stark-Condé Stellenbosch 2012
• Warwick Blue Lady 2012 |
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Join us for a
winter-busting food and wine evening
toasting the Helderberg, on Thursday 11 June
2015. The NH Lord Charles Hotel in Somerset
West is set to be a one stop wine route of
home-grown deliciousness, when
Taste the Helderberg
2015
serves up an exclusive
evening of quality wine and food unique to
the area for one night only.
Limited tickets are available at the cost of
R80 per person. The ticket includes an
elegantly branded wine glass and access to
tasting some of the best wines in the
country. Numerous restaurants will tempt the
taste buds with mouth-watering portions of
their signature delights which will be on
sale throughout the evening. The doors will
be open from 17h00 to 21h00 but guests are
encouraged to come early to make the most of
the evening.
For more information, click
HERE or call 021 886 4310. Tickets will
also be available at the door.
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Our
commitment to
education
was re-affirmed when
twelve travel consultants from Rennies’
Travel and Amex Travel offices in
Johannesburg and Durban completed a
week-long information and orientation course
in Stellenbosch as part of the Stellenbosch
Wine Routes’ project of creating ambassadors
for the area among upcountry travel agents.
Stellenbosch and its winelands are national
tourism gems and it is our obligation to
market our region to an influential national
audience. By introducing our product and
array of offerings to influential travel
consultants, Stellenbosch wants to create an
awareness and demand of our wine tourism
offerings to a new and growing market. We
believe that this new found passion for
Stellenbosch and wine will lead to these
travel operators including us under their
‘must sell packages’.
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South Africa’s first
gourmet
Chocolate Festival
is being hosted indoors at Lourensford Wine
Estate in the Stellenbosch Winelands on 25 -
26 July 2015.
This exciting two-day chocolate affair will
offer inspirational hourly demos at ‘The
Chocolate Theatre’ by Master chocolatiers,
top pastry chefs and fondant artists. The
market stalls at the Chocolate Emporium will
offer both ‘Chocolate Decadence’ and
‘Chocolate as Superfood’ highlighting the
two faces of contemporary chocolate.
This is an unprecedented collective of the
top SA talent in the chocolate industry –
all together under one roof – an opportunity
not to be missed.
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Let us know if we can be of assistance planning your
ultimate trip to Stellenbosch, or even just your
next wine tasting outing! Make sure you visit our
blog
for all the latest news and events.
Until next time!
Annareth Bolton
CEO Stellenbosch American
Express® Wine Routes
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