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In August and September
we hosted a number of traditional
and online media, particularly for
the successful #soloStellenbosch
and #DiscoverHelderberg
blogger campaigns.
Follow the hashtag
#soloStellenbosch to see what
these phenomenal solo women had to
say and check out this
video reel of their time
travelling alone in the City of
Oaks.
We are exploring a few of the
Stellenbosch sub-routes like the Helderberg with storytellers and
online influencers. Follow #DiscoverHelderberg
on Twitter and Instagram for updates
on what the group got up to, check
out videos of their stay (Day
1 and
Day 2), and this awesome
travel diary by Life of Mike
on Youtube. Here’s a breakdown of
who joined the group and
what the itinerary entailed, but
we’re also posting their stories on
our Twitter feed - go and have a
look
@StellWineRoute.
This group of
bloggers will be returning to
Stellenbosch in October to #seeStellenboschValley,
so keep an eye out for more of their
stories and Stellenbosch
experiences! |
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#Stellenblog 2.0
at Longridge Wine Estate
#Stellenblog 2.0 took place on Sunday, 13
September as part of the Cape Wine 2015
programme. Close to 130 overseas and South
African wine trade and media made their way
through the doors to enjoy the delicious
food and wine offerings of our Stellenbosch
Experience partners, beautifully paired with
views over the Stellenbosch vineyards to
Table Mountain. For more, read
HERE.
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With its unique
combination of soils, sites and skilled
winemakers, Stellenbosch is establishing
itself as the 'Kingdom of Cabernet'
in the South African winelands. On Monday 14
September, a landmark event was held in Cape
Town, as part of Cape Wine 2015. Read more
HERE.
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Gauteng will experience the pinnacle
of Stellenbosch’s finest pleasures,
when Stellenbosch at Summer
Place 2015, an opulent
showcase of wine, food, music and
art from the City of Oaks, will get
its glitz on in the City of Gold on
Wednesday, 25 November.
Annually presented by Sanlam Private
Wealth in a class all by itself,
Stellenbosch at Summer Place is one
of Jozi’s most sought-after social
events and this year’s polished
line-up promises to take the good
life to the next level when
Stellenbosch makes its sumptuous
pilgrimage to the north.
Read more and book your tickets
HERE . |
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We are constantly
working towards our missions, one of them
being to capture ambassadors for
Stellenbosch and the bigger wine
industry. During the month of September six
students, as well as two lecturers from the
University of Johannesburg’s School
of Hospitality and Tourism spent
four days in Stellenbosch and surrounds to
learn more about South Africa’s wine
capital. The aim of these visits is to
provide students with a true feeling for
Stellenbosch and the South African wine
culture, as well as building loyalty towards
the Stellenbosch brand.
The visit included cellar tours and visits
to most of Stellenbosch’s top tourism
destinations and restaurants. By exposing
this group of students to the Stellenbosch
culture, food and wine experiences, we
believe the Stellenbosch brand will top
their list when they become influential
young professionals in the gastronomy
industry.
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Let us know if we can be of assistance planning your
ultimate trip to Stellenbosch, or even just your
next wine tasting outing! Make sure you visit our
blog
for all the latest news and events.
Until next time!
Annareth Bolton
CEO Stellenbosch American
Express® Wine Routes
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